Good Good Golf Callaway Deleted Ad Controversy Explained

Tracking the controversy surrounding a quickly deleted promotional video created as part of Good Good Golf’s partnership with Callaway Golf to market the companies’ new co-branded Quantum driver.

Good Good’s Ad Showed Garrett Clark Shoving A Woman To The Ground. The video, titled The Driver, showed Good Good co-founder Garrett Clark noticing a woman reaching toward his golf bag, running toward her and forcefully shoving her onto the ground. [GOLFWEEK]

Clark Stood Over The Woman And Warned Her Not To Touch His Driver. After knocking the woman down, Clark stood above her and told her, “Do not touch my new driver,” as part of the promotion for Callaway’s new Quantum driver. [BROBIBLE]

The Ad Was Criticized For Making Violence Against A Woman Into A Joke. The scene triggered immediate criticism from golf fans and commentators who questioned why an advertisement for golf equipment depicted a male influencer knocking a woman to the ground, with some critics characterizing the premise as making light of domestic violence or assault. [EXTRA.IE]

Critics Questioned How The Ad Made It Through The Approval Process. Much of the backlash focused not only on Clark’s actions in the video but on how a promotional campaign involving a major publicly traded golf company could apparently pass through production and review without anyone stopping it before publication. [GOLFWEEK]

Callaway Deleted The Promotional Posts After The Backlash. Callaway removed its social-media posts containing the video late on August 21 after the negative reaction began spreading online. The video also disappeared from Good Good’s social-media accounts. [GOLFWEEK]

Copies Of The Deleted Ad Continued Circulating Online. Removing the original posts did not eliminate the video, as social-media users had already saved and reposted copies while criticizing both Good Good and Callaway. [BROBIBLE]

The Controversial Ad Promoted A Major Good Good-Callaway Product Collaboration. Good Good and Callaway are currently selling co-branded Quantum drivers and Chrome Tour golf balls, making the deleted video part of a significant ongoing commercial partnership rather than an unaffiliated influencer post. [GOOD GOOD GOLF]

Good Good And Callaway Have Been Business Partners Since 2023. Their relationship began several years before the controversy and has included equipment collaborations and Good Good-branded Callaway products, giving the backlash potential implications for one of Good Good’s most important corporate relationships. [GOLFWEEK]

The Controversy Came As Good Good Was Expanding Its Influence In Professional Golf. Good Good has grown beyond YouTube into televised events, equipment collaborations and a PGA Tour tournament, the Good Good Championship, making criticism of the ad more consequential than a dispute involving a small independent creator. [GOLFWEEK]