Seth Thomas, a lightning strike survivor from Durham, North Carolina, will appear in a Super Bowl commercial for the company Wallbox. The ad is the first ad Wallbox has ever aired during the Super Bowl.
Video: Seth Thomas Wallbox Super Bowl Ad
Seth Thomas Wallbox Super Bowl Ad Details
Thomas and His Father Were Hit By Lightning During Motorcycle Ride. “The pair believe it struck the ground a few feet away from them, and they marveled that they weren’t seriously injured or that their motorcycles weren’t damaged. Now, they both find it funny that the lightning strike has given them the most unusual father-son bonding moment — again. For Kevin, it fulfills his dream of taking his son to his new place of work.” [News Observer]
Wallbox Ad Recreates Thomas’ Lightning Strike. “The spot is based on recreated video footage of the incident. In the ad, a bolt of electricity zaps Thomas as he walks to toward house from his motorcycle, knocking him to the ground. After that, who wouldn’t be a little wary of getting close to electricity? Throughout the course of the ad, though, Thomas progresses from turning lights on with a 15-foot pole to confidently plugging his electric car into the wall using a Wallbox.” [Adweek]
Ad Is Wallbox’s First Super Bowl Ad. “”There is no better time to release our first U.S. commercial than during one of the most watched sporting events of the year – the Super Bowl,” says Barbara Calixto, Chief Marketing Officer of Wallbox. “Our spot calls upon viewers to embrace electricity by watching Seth demonstrate how easy it is to use a Wallbox charger, a climate-friendly alternative, to charge his electric vehicle. As we say, if Seth can do it, so can you.”” [Release]
Commercial Shows Thomas Overcoming Fears Of Electricity. “The commercial takes us on a journey as we watch Seth Thomas, a lightning strike survivor from Durham, North Carolina, overcome his fears and embrace electricity thanks to Wallbox. We can see Seth, who despite his struggle with his electricity experience, uses Wallbox to charge his electric vehicle based on its safety record, ease of use, and environmental friendliness.” [Release]
Wallbox Based In Barcelona, Spain, Employs Over 700. “Wallbox offers a complete portfolio of charging and energy management solutions for residential, semi-public and public use in more than 80 countries. Founded in 2015 and headquartered in Barcelona, the company now employs over 700 people in its offices in Europe, Asia, and the Americas.” [Release]
One of the first political bloggers in the world, Oliver Willis has operated OliverWillis.com since 2000. Contributor at Media Matters for America and The American Independent. Follow on Twitter at @owillis. Full bio.
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