Sadie Sink Calvin Klein Ad Campaign Explained

Actress Sadie Sink became the latest celebrity face of Calvin Klein in September 2026 when the fashion brand launched the second chapter of its Fall 2026 “Feel the Fit” denim campaign. The campaign features the Stranger Things and Spider-Man: Brand New Day star modeling Calvin Klein jeans and underwear in photographs and a playful commercial built around the confidence that comes from finding the right-fitting pair of jeans. The campaign was directed and photographed by Aidan Zamiri and uses Willa Ford’s 2001 song “I Wanna Be Bad” as its soundtrack.

Sadie Sink Joins Calvin Klein

Calvin Klein unveiled Sink’s campaign on September 1, 2026. The company announced that Sink would star in the second chapter of its Fall 2026 “Feel the Fit” campaign, following an earlier installment featuring singer Tate McRae. [Calvin Klein] [Complex]

The campaign focuses primarily on Calvin Klein denim. Sink models several of the company’s current jeans, including the ’90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean. [Hypebae] [InStyle]

Calvin Klein also incorporated its underwear into Sink’s campaign imagery. Some photographs and videos show Sink wearing Calvin Klein underwear beneath or alongside the denim, continuing the brand’s longstanding practice of combining its jeans and underwear advertising. [InStyle] [Hypebae]

“Feel The Fit” Campaign

The campaign is built around the idea that wearing well-fitting jeans can change a person’s confidence and attitude. Calvin Klein said “Feel the Fit” celebrates the feeling that comes when clothing fits correctly and allows the wearer to move through everyday situations with greater confidence. [Calvin Klein]

Sink said the concept felt natural because denim is already central to her wardrobe. She said she connected with the idea that putting on the right pair of jeans can immediately change the way someone carries themselves. [Calvin Klein] [InStyle]

Sink said the different denim looks allowed her to show different parts of her style. She described the jeans as having distinct attitudes while still allowing her to feel like herself. [Calvin Klein]

Sadie Sink Dances To “I Wanna Be Bad”

The main campaign film shows Sink dancing around an apartment to Willa Ford’s “I Wanna Be Bad.” The 2001 pop song gives the commercial an intentionally early-2000s tone. [Teen Vogue] [InStyle]

Sink uses a hairbrush as a microphone while dancing in her Calvin Klein clothes. The scene evokes the familiar image of someone privately pretending to be a pop star while getting dressed at home. [InStyle]

The video also shows ordinary household situations becoming increasingly chaotic around Sink. Reporting on the campaign described scenes involving a malfunctioning kitchen faucet and an exploding toaster while Sink remains composed after putting on her jeans. [Complex]

Calvin Klein uses the exaggerated situations to illustrate its “right jeans can change everything” concept. Rather than treating the campaign as a conventional fashion shoot, the commercial follows Sink through a series of everyday scenes in which her energy shifts after getting dressed. [Hypebae]

Early-2000s Style

The campaign deliberately incorporates early-2000s pop-culture aesthetics. Sink’s dancing, the Willa Ford soundtrack and the playful bedroom setting led Teen Vogue to compare the film to a 2000s romantic comedy or Disney-era pop-culture sequence. [Teen Vogue]

The choice of “I Wanna Be Bad” reinforces the Y2K theme. Ford released the song in 2001, and its use places Sink’s campaign within the continuing revival of late-1990s and early-2000s fashion and pop culture. [InStyle]

Aidan Zamiri Directed And Photographed The Campaign

Aidan Zamiri directed and photographed Sink’s Calvin Klein campaign. Calvin Klein identified Zamiri as responsible for both the still photography and the accompanying campaign film. [Calvin Klein]

Virginie Benarroch styled the campaign. Industry credits for the shoot identify Benarroch as the fashion editor and stylist. [Models.com]

Sadie Sink Models Several Calvin Klein Jeans

Sink appears in the Calvin Klein ’90s Straight Jean. The design is one of the central fits highlighted in the Fall 2026 campaign. [Hypebae]

She also models the Low Rise Baggy Jean. The style reflects the continuing revival of low-rise and loose-fitting denim associated with late-1990s and early-2000s fashion. [Hypebae]

The campaign additionally includes the High Rise Loose Jean. Calvin Klein used the different silhouettes to emphasize that “Feel the Fit” is intended to cover multiple approaches to denim rather than promoting a single cut. [Calvin Klein]

Sadie Sink And Calvin Klein Underwear

Some campaign images show Sink wearing Calvin Klein underwear beneath low-rise jeans. The styling prominently displays the branded waistband, one of Calvin Klein’s best-known advertising conventions. [Hypebae] [InStyle]

Other images show Sink wearing a Calvin Klein bra with denim. The campaign combines underwear and jeans while maintaining the stripped-down visual style historically associated with Calvin Klein advertising. [Hypebae]

Tate McRae Connection

Sadie Sink is the second celebrity featured in Calvin Klein’s Fall 2026 “Feel the Fit” campaign. Singer Tate McRae starred in the campaign’s first chapter, which debuted in August. [Calvin Klein] [Complex]

Calvin Klein has said another chapter of the campaign is still coming. The company concluded its announcement of Sink’s installment by telling consumers to stay tuned for the final chapter. [Calvin Klein]

Sadie Sink’s Changing Public Image

The Calvin Klein campaign arrives as Sink moves beyond her image as a child and teenage actor. Sink became internationally known for playing Max Mayfield on Netflix’s Stranger Things, which she joined while still a teenager. Her 2026 Calvin Klein campaign presents the 24-year-old actress in a more adult fashion and celebrity context. [InStyle]

Sink has also expanded into major film and theater roles. Her credits include The Whale, and she received a Tony Award nomination for her Broadway performance in John Proctor Is the Villain. [Calvin Klein]

She entered the Marvel universe in 2026. Sink appeared as Jean Grey in Spider-Man: Brand New Day, adding another major franchise role as the Calvin Klein campaign launched. [InStyle]

Where The Campaign Appears

Calvin Klein launched the campaign globally. Beginning September 1, Sink’s campaign appeared through Calvin Klein stores, the company’s website and social-media accounts. [Calvin Klein]

The company is also using large-scale outdoor advertising. Calvin Klein said the campaign would appear through what it described as high-impact out-of-home placements, extending Sink’s imagery beyond online and retail advertising. [Calvin Klein]

Calvin Klein’s Celebrity Advertising Strategy

The campaign continues Calvin Klein’s longstanding practice of pairing its jeans and underwear with prominent entertainers. The company described “Feel the Fit” as another installment in its history of using culturally prominent celebrities to reinterpret its signature denim for younger audiences. [Calvin Klein]

Sink’s campaign emphasizes personality more than a traditional static fashion advertisement. Rather than only photographing her modeling clothes, Calvin Klein built the campaign film around dancing, humor, music and everyday situations intended to associate the clothing with confidence and personal identity. [Teen Vogue] [Hypebae]