Pheromone-Maxxing Trend Explained
“Pheromone-maxxing” is a social-media dating trend in which men deliberately reduce personal hygiene because they believe stronger natural body odor will increase their sexual attractiveness. The practice has circulated on TikTok and within the broader “looksmaxxing” culture, with participants discussing skipping showers, avoiding deodorant, repeatedly wearing sweaty clothes and, in more extreme examples, drinking their … Read more
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