Facebook In Plot To Steal TV Ad Money

Mark Zuckerberg
Mark Zuckerberg

Web giant Facebook in gambit to kill TV advertising.

“Facebook has a new tool to help Madison Avenue divert money away from TV, and spend it instead on the world’s biggest social service connecting more than 1 billion people on Earth.

The company announced an expanded partnership with Nielsen, under which Facebook video ads will be rolled up into the research firm’s total rating point (TRP) metric. That’s supposed to let ad buyers plan a campaign that spans both TV and Facebook, “and they can buy a share of those TRPs directly with Facebook,” the company explained in a blog posting Sunday evening.” [READ MORE]

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