Amazon Launches Site To Kill Etsy

Jeff Bezos
Jeff Bezos

Amazon gets into the handmade products game with site designed to beat Etsy.

“Amazon stepped into the handcrafted-goods ring on Thursday, opening an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy.

The new marketplace, called Handmade at Amazon, went live at 3 a.m. Eastern time on Thursday with a lineup of over 80,000 items from about 5,000 sellers in 60 countries. The marketplace lets artisans peddle their handmade wares — think walnut cuff links and felt pennants — much as Etsy has done.” [READ MORE]

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