Oliver Willis

Major Advertiser Drops White Nationalist Site Breitbart

Kellogg’s has announced that they have pulled their ads from Breitbart, the white nationalist website that brands itself as “alt-right.”

Kellogg’s spokeswoman Kris Charles told the Associated Press, “”We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company. This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”

Breitbart has repeatedly published and promoted content attacking Islam, gay and lesbian people, and targeting blacks in order to portray them as more likely to commit dangerous crimes.

The site has also published various fake news items and hoaxes that were debunked by fact checking websites.

Donald Trump’s incoming White House counselor Steve Bannon served as CEO of the site, which was one of the most pro-Trump media outlets during the 2016 primary and general election. He described Breitbart as the “platform for the alt right.”

Pharmaceutical maker Novo Nordisk, online glasses retailer Warby Parker and the San Diego Zoo have also all publicly said they will no longer advertise on Breitbart.