Oliver Willis

Study: Movies Do Better With More Diverse Casts

A new study shows that movies do better when their casts are more diverse.

“Movies make more money when exactly half their casts are non-white, according to an annual analysis released Thursday that shows an increasing demand for diversity in film.

In previous years, movies did better at the box office if two or three of the top eight billed actors were non-white. In 2014, four of eight was the magic number, ticket sales show.” [READ MORE]