Documenting the commercials playing during Super Bowl 50.
Ryan Reynolds And Kevin Hart Appear In Hyundai Super Bowl Ad. “In its first year as an official Super Bowl sponsor, Hyundai is pulling A-list celebrities and top notch comedy out of its hat. Casting Ryan Reynolds and Kevin Hart to bring on the laughs, the automobile maker will air four commercials – a much-anticipated part of the night – during the big game.” [People, 1/28/16]
Amazon Doing Echo Super Bowl Commercial. “Amazon will take to the Super Bowl for the first time to tout the advantages of using “Alexa,” the personal Amazon Echo digital assistant it unveiled in 2014 – and appears to have enlisted actor Alec Baldwin and football great Dan Marino to help it achieve its goals.” [Variety, 1/27/16]