Amazon Taking On Big Cable

Retail giant adds partners for streaming TV gambit.

“Amazon has taken one step closer to becoming a cable company with the launch of its new “partners program” that will allow you to add premium subscriptions like Showtime and Starz to your Amazon Prime account.

The update will give Prime users the ability to add over 30 over-the-top options, and create their own personal bundles.

Subscriptions for Showtime and Starz will cost $8.99 per month to add to your account.” [READ MORE]